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Construction Tech · Platform + SaaS
Konstruktionshjälpen
A permit consultancy productised — plus Rita, its free 3D floor-plan editor.
- Client
- Konstruktionshjälpen (S4KON AB), Kista, Sweden
- Industry
- Construction · Architecture · Building permits
- Market
- Sweden — Swedish language, PBL/PBF/BBR regulatory context
- Our role
- Design & full-stack development — marketing platform, Rita product surface, SEO architecture
- Timeline
- Ongoing
- Year
- 2025 — 2026
konstruktionshjalpen.nu
Next.js (App Router)ReactTypeScriptTailwind CSSVercelProgrammatic SEO
14
Services productised
9
Municipality SEO landing pages
2
Apps: web editor + iOS scanner
1000+
Satisfied customers
15+
Years of expertise behind the firm
5.0
Reco rating across 30 reviews
500+
Rooms scanned with Hemscan
2500+
Models created in Rita
~2 min
Average scan time per room
Figures published by the client. Everything else is measured from the build itself.
The brief
What the project had to solve.
Konstruktionshjälpen produces building-permit drawings (bygglovsritningar), structural drawings, energy and fire-safety documentation for Swedish homeowners and construction firms. The brief was not one website — it was a platform: a service catalogue deep enough to sell fourteen distinct engineering deliverables, a municipality-level SEO surface to win search across Sweden, and a free self-serve drawing tool that turns curious homeowners into qualified leads before anyone picks up the phone.
The problem
Building permits are a high-consideration, low-frequency purchase. A homeowner planning an Attefallshus does not know what a kontrollplan is, whether they need an energy calculation, or which municipality rules apply — and they will not fill in a contact form until they do. The old funnel started at "request a quote", which meant every unqualified visitor either bounced or turned into an unpaid consultation call. The site had to educate, qualify, and price the work before a human got involved, and it had to do it in every municipality Konstruktionshjälpen serves.
The approach
How it was built.
6 decisions that shaped the result — and why each one went the way it did.
A service catalogue that teaches, not a list of links
Fourteen services are grouped into three mental buckets — planning & design, technical documents, building types & rules — each with its own page, its own regulatory framing (PBL, PBF, BBR), and a one-line answer to "do I need this?". Six services are marked GRATIS to lower the first step; two are flagged POPULÄR to steer the undecided. The mega-menu carries the same taxonomy so the structure is legible from anywhere on the site.
Programmatic municipality SEO
Building permits are decided municipality by municipality, and that is exactly how people search. A templated city layer covers Stockholm, Göteborg, Malmö, Uppsala, Nacka, Täby, Huddinge, Danderyd and Värmdö, each targeting local permit intent while sharing one content system, so a rule change is edited once rather than nine times.
Qualify before contact
The hero leads with two self-serve actions — an instant project-cost estimator and "start drawing your own project for free" — with the phone number as third choice rather than first. A four-step process module (advice → drawing & delivery → adjustments → approval & build) sets expectations up front, and a 30-minute no-obligation booking widget catches visitors who want a human without forcing a quote request.
Rita — a free product as the top of the funnel
Rita is a separate Next.js application on its own subdomain where anyone can draw a 2D floor plan, flip it to 3D, furnish it from a material and furniture library, and export to PDF. Sign-up is Google, Apple, or email. It is genuinely free and genuinely useful, which is what makes it work as acquisition: the user arrives with a finished plan and a real project, and the paid drawing services are the obvious next step.
Rita Hemscan — LiDAR capture on iOS
For renovations, drawing from scratch is the wrong starting point — the building already exists. Hemscan is a free Swedish-language iPhone app that uses LiDAR to scan a room into a dimensioned 3D model with walls, doors and windows detected, then syncs it live into the Rita web editor. It closes the loop from physical room to editable plan to permit drawing without a tape measure.
Rendering strategy tuned to the content
The marketing surface is prerendered and served from the edge with a short revalidation window, so service and city pages are static-fast for crawlers and first-time visitors while the blog, shop and project gallery stay current without a redeploy.
The whole thing
Every screen, top to bottom.
These are complete page captures, not crops. Point at one to walk it from top to bottom — on a phone it plays as it comes into view.
konstruktionshjalpen.nu
Full pageScreens
A closer look at what shipped.
konstruktionshjalpen.nu
konstruktionshjalpen.nu
What it does
Shipped features
- 14 service pages across planning, technical documentation, and building-type guidance
- Three-column mega-menu mirroring the service taxonomy, with GRATIS / POPULÄR flags
- Instant project-cost estimator (Offert Uppskattare)
- Programmatic municipality landing pages for nine Swedish cities
- Project gallery with per-project area, completion year, and location metadata
- Editorial blog and shop
- Team, consulting-agreement (konsultavtal), and partner pages
- Embedded 30-minute booking widget for a named PBL/PBF/BBR expert
- Rita: browser-based 2D drawing with automatic dimensioning and collision checking
- Rita: one-click 3D view with realistic materials and lighting
- Rita: furniture and material libraries, templates, PDF/image export, share links
- Rita: Google, Apple, and email authentication
- Rita Hemscan (iOS): LiDAR room scanning to a dimensioned 3D model, live-synced to the web editor
- FAQ blocks and structured content targeting long-tail "ritprogram" search queries
What it runs on
The stack
Marketing platform
- Next.js (App Router, React Server Components)
- React
- TypeScript
- Tailwind CSS
- Turbopack
Rita application
- Next.js (separate app, rita.konstruktionshjalpen.nu)
- Google / Apple / email authentication
- Cloudflare in front of the app
Mobile
- Rita Hemscan — iOS, iOS 17+, LiDAR (iPhone 12 Pro and later)
Infrastructure & delivery
- Vercel
- Prerendered pages with incremental revalidation
- First-party proxied analytics
Growth
- Programmatic city SEO
- Structured service taxonomy
- FAQ / long-tail content
The result
What the build changed.
One content system now serves fourteen services and nine municipalities, so a regulatory change is a single edit.
Two self-serve entry points (cost estimator, free editor) sit ahead of the quote form, so contact requests arrive pre-qualified.
Rita and Hemscan give the firm a product moat no competing drawing consultancy in the segment offers.
Recommended on Reco two years running, at a 5.0 rating across 30 reviews.
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